market

Marketing mix means the set of marketing tools which is used by the organization to meet the customers' needs and achieve the goals in a target market. Product, price, place and promotion are the marketing tools. The tools are also known as 4Ps or components or elements of marketing. The tools will influence the customers towards the product. So, the organization must create and manage the effective marketing mix to fulfill the unsatisfied wants and demands. Therefore, the components or elements play vital role in the marketing which were developed by Mc-Carthy.
According to Mc. Carthy- Marketing is the controllable variables which the company puts together to satisfy its target market.
So, we can say that marketing mix is the combination of product, price, place (distribution) and promotion which should be properly done by producers to satisfy the needs of the customers and goals of the organization as well.
The four elements of marketing are product mix, price mix, place mix and promotion mix.