market

There are different types of non-institutional customers. They are as follows:
1. Impulsive customers
2. Nervous customers
3. Silent customers
4. Talkative customers
5. Argumentative customers
6. Deliberate customers
7. Women customers
8. Suspicious customers
9. Price minded customers
10. Ill mannered customers
11. Undecided customers
12. Decided customers
13. Truthful customers
14. Untruthful customers
15. Favoured treatment customers
1. Impulsive customers: Customers those who take quick decision on emotion is known as impulsive customers. They purchase the goods not on the basis of requirements but purchase on emotion. They have been impressed by the behaviour of the salesman. So, the salesman should have brief talk and minimize conversation to handle such customers.
2. Nervous customers: Nervous customers are those who are nervous and have lack of self confidence in decision making.Decision taken by those nervous customers may be wrong. The salesman win the confidence of such type of customers through providing proper suggestion and guidance about the product. Similarly,the salesman should give the detail description and relative advantages about the products to the customers.
3. Silent customers: Inactive and do not express own views and opinions about the products is known as silent customers. It becomes very difficult to know the internal feelings of such customers as they do not express their opinions. The salesman must friendly demonstrate maximum number of products so that they would be able to win the confidence of such customers.
4. Talkative customers: Talkative and do not want to hear others without caring about salesman is known as talkative customers. The salesman must behave in polite and courteous manner for such type of customers. They should have patience hearing, tactful handling and should never come into emotion. They should give more emphasis to such customers to complete sales.
5. Argumentative customers: Argumentative customers are interested in making arguments with salesman. They challenge the salesman and introduce themselves knowledgeable and superior.The salesman should motivate them by providing evidential proof and should give guarantee to the customers about the product.
6. Deliberate customers: Those customers who are more practical and matured in taking decision to purchase the goods are known as deliberate customers. They purchase the goods after the detail study about the product from different angles. Such customers do not want to buy substitute products. The salesman should demonstrate fact and actual products with detail information to motivate such customers.
7. Women customers: These customers have been playing important role to buy different goods. They have sharper sense and keener taste than the men and attracted with colourful and fashionable items. They want quality products in lower price. They are slow in decision making and have better bargaining power. The salesman should motivate them by respect and courteous manner. Similarly, they should talk politely and behave them like a queen.
8. Suspicious customers: Those customers who are more critical and unfriendly in nature, are known as suspicious customers. Such customers never believe to the salesman and always doubt in every explanation and statement of salesman about the product. The salesman should provide actual proof by demonstration of goods and give guarantee of the products. The salesman should not come into the emotion and should have adequate patience. Similarly, they should assure them to replace the products if such product does not maintain quality.
9. Price minded customers: Those customers who give more priority to the price rather than the quality of the product is known as price minded customers. They are attracted by the lower price of the product and try to reduce the price as much as possible. The salesman should convince tactfully that price should be considered in relation to quality and durability. They must force that low price goods may be inferior in quality, durability and may not be cheaper in long run.
10. Ill mannered customers: These customers are negative and crude in nature. They always try to dominate or condemn the salesman or may speak roughly relating the price, quality, service etc.Such customers may be motivated with polite and courteous behaviour. So, salesman should not come into the emotion and deal with tactful manner by using own knowledge and ideas which can inspire them to purchase the goods.
11. Undecided customers: These customers cannot easily decide to purchase the goods at right time. They consume more time to take decision and always postpone their decision for next visit. The salesman should suggest and encourage them about the quality and utility of the product. Similarly,salesman should show fear about changing price, latest design, fashion etc. As as result, customers can take the decision easily.
12. Decided customers: Those customers who have more knowledge and confidence in their decisions are known as decided customers. They are confident over whatever they buy and that are the best and meet their requirements. The salesman have to support and tactfully divert them towards the product. They should be able to understand about their needs and display the product accordingly.
13. Truthful customers: These types of customers listen and support the salesman but do not purchase the goods. They never oppose the expression of salesman and do not purchase the goods. Similarly, they do not tell the reason for not purchasing the goods which is very difficult to deal. That is why the salesman should find out the reason for not purchasing the goods. The salesman must convince and provide all kinds of incentives and preferences according to the provision of sales.
14. Untruthful customers: These customers want to create confusion by unnecessary dealings. They try to trick the seller from the wrong information. They may mention wrong price of competitors goods and may say unless the price is lowered, they may go another store to purchase the goods. So, salesman should be very careful to such customers. They should provide actual price and quality of products and should explain that it is not possible to sell the products at the lowest price.
15. Favoured treatment customers: Those customers who are expecting special incentives from salesman are known as favoured treatment customers. They want to get special facilities like price, discount, credit facilities etc. So, the salesman should motivate them by providing reduction in price, credit and other additional facilities etc.